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If You Want Orientation Done Right, Involve the Owner
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Few small businesses employ full-time trainers — and few have the resources to bring in experienced consultants to conduct comprehensive orientations for a limited number of new hires. But small businesses have one thing the big guys lack: hands-on owners. If you’re reluctant to ask your company’s owner to take an active role in orienting new employees, consider these advantages:
It shows you care. By personally conducting new-employee orientations, business owners demonstrate that they care about their organizations — and about the success and development of each employee.
It reinforces values. Who better to articulate the organization’s mission and values — those intangibles that are often difficult for outsiders to understand — than the person with the greatest stake in the company’s success?
It makes good use of talent. By taking on some of the training tasks, owners help other key  personnel — managers and supervisors — remain focused on their daily duties rather than letting them become distracted with showing newcomers the ropes.
Adapted from “How to Prevent Staff Burnout (And Your Own!),” by Hillary Rettig, in Home Automation Times.
Match New Hire Orientation to Changing Work Force
To halt rising turnover, Federal Express conducted a top-to-bottom revamp of its new-employee orientation program. The aim: To match its old-line approach with the needs of its younger staff recruits and to boost management’s involvement. Among the changes:
“Welcome to Our World” videotape. This 30-minute fast-paced, high-energy production is designed to appeal to the “MTV generation,” the company says. It covers safety and benefits, features tours of the company’s Memphis hub and international facilities, and highlights comments from senior executives who began their careers as couriers, secretaries, clerks and hub handlers.
“Passport Plan.” This small passport-shaped booklet features a series of “stops” that new hires are expected to make within their first three months on the job. As the employee accomplishes each step, a manager signs his passport. Included are things like, “Today, you need to meet your vice president,” or “You need to make sure you know where the break-out rooms and fire exits are.”
“New Hire Orientation Kit.” This colorful box, depicting a FedEx plane is targeted at managers. Inside is everything related to their role and responsibilities in the orientation process-spelled out in excruciating detail. Direction are provided that guide them through what should occur during an
employee’s first day and week, as well as at 30 days, 60 days, and the end of the first year. FedEx added orientation success to managers’ performance ratings.
Results: Targeting its primary new hire pool and focusing on manager responsibilities enabled the company to increase job tenure and cut new hire turnover.
Source: “FedEx Expresses Concern for Turnover Rate” by Julie Cook, Human Resource Executive, April 2002
How to Make Online Orientation Work
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New employees often feel overwhelmed during their first few days on the job. Online orientation programs can get them up to speed more quickly.
Example: Greg Schaeffer, a trainer in Web-based education at aviation electronics company Rockwell Collins Inc. in Cedar Rapids, Iowa, is looking into a program to orient new hires online.
Schaeffer’s adventurous plans: An online scavenger hunt on employees’ first day, during which they’ll search for information about corporate topics such as the CEO’s name and background and the company’s products and services. The game allows new employees to navigate Rockwell Collins’ intranet at their own pace while getting a feel for the company’s history, culture and leaders.
Because the company hires about 400 new people every year, and about 10 percent of them work at sites across the country, Schaeffer is betting that online orientation will help solve the coordination hassles he often faces.
Orientation means making employees comfortable so they feel an immediate sense of belonging, says Les McKeown, CEO of Tiburon, California-based Yellowbrick, a training-consulting firm.
McKeown offers these three tips:
Do it right away. Some companies wait weeks, even months, for enough new hires to fill a classroom. Meanwhile, questions go unanswered, skill gaps are not addressed and confusion mounts. An online program can let new hires become familiar with company policies and technology right away.
Make it job-specific. Don’t drown new hires with gobs of irrelevant information. Give them the facts they need to do the job they were hired to do.
Stop second-guessing. If a new employee learns that his job requires a working knowledge of a market or product with which he’s rusty, start training immediately. Don’t leave him second-guessing his ability to do the job. Start teaching him the basics about how your firm approaches that market, get him interested-and get him working. Online courses and archived company research on its intranet can help.
Source: “Breaking Through the Fog” by Kevin Dobs, OnlineLearning, Bill Communications Inc., Minneapolis, 2001.
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Health Care Management Recruiting
MHA Service Corporation Professional Search Services, Stephen O’ Connor, Senior Director • January 2003
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